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Outdoors · Case study

Outdoor camping gear brand

A Japanese camping gear brand selling tents, tarps and camp furniture across the US, with online sales up 5.8x since 2023.

5.8xonline sales vs the year before we started
+49%conversion rate in year one
Outdoors store · built by TechnoPulse
Outdoor camping gear brand store built by TechnoPulse
IndustryOutdoors
PlatformShopify
Services4 delivered
EngagementSince February 2024
MarketUnited States
The results

Numbers from the store itself.

2026 covers 1 January to 15 October. Conversion rate rose from 0.53% in 2023 to 0.79% in 2024 while sessions grew 2.6x.

5.8xonline sales vs the year before we started
+49%conversion rate in year one
9,063orders in 2026 so far
$271average order value in 2026, up from $214

Online sales, indexed to 2023

1.0x2023
3.3x2024
4.4x2025
5.8x2026 to Oct

Source: store analytics, February 2024 to October 2026. Brand details hidden for client privacy.

The challenge

What was holding growth back

A large seasonal catalogue, strict shipping compliance rules and a partner events program all ran through one Shopify store, and only 0.53% of visitors were buying.

01

Audit

We reviewed analytics, heatmaps and the full customer journey on desktop and mobile to find where buyers dropped off.

02

Build

We designed and shipped the fixes in weekly sprints on a staging theme, tested on real devices before going live.

03

Grow

After launch we reviewed conversion, order value and retention every month and kept shipping improvements.

What we did

How we fixed it

  • Product and collection sequencing timed to seasonal launches
  • Klaviyo segments so each campaign reaches the buyers most likely to order
  • AI chatbot trained on products and store policies to answer buyer questions before checkout
  • Shipping compliance rules applied across the whole catalogue
  • Landing page for the brand's partner camping events
The build

The live store, page by page.

This is the real store as it looks today. It scrolls on its own, or hover to take control. Brand details stay private, the work does not.

Outdoors store · built by TechnoPulse
Outdoor camping gear brand store built by TechnoPulse
On this page
Product and collection sequencing timed to seasonal launches
Klaviyo segments so each campaign reaches the buyers most likely to order
AI chatbot trained on products and store policies to answer buyer questions before checkout
Shipping compliance rules applied across the whole catalogue
Landing page for the brand's partner camping events
Get a store like this
Reviews

Clients on working with us.

Rated 5.0 on Google with 40+ client reviews across Google, Trustpilot, Clutch and Upwork.

Read every review
★★★★★

“I was looking for a Shopify expert who could help with anything we needed for our clothing brand, I had very little experience and knowledge with Shopify. Techno Pulse was great for us, great in terms of I would be able to give them honestly not great questions and pretty much things I just wanted to have done or issues we are encountering and they provided solutions and set up systems... everything we needed. If you are looking for a great well rounded Shopify team then here it is.”

RTRhett TaylorFashion Brand Founder
★★★★★

“Techno Pulse is a legend at CRO. If anyone has any hesitation don’t this company is the GO TO for increasing your CRO and 2xing your revenue”

IBIsha BatakjiFashion Brand Founder
★★★★★

“I had the pleasure of working with Techno Pulse to build my website and manage my social media, and I couldn’t be happier with the results! Their team did an outstanding job delivering exactly what I needed. Not only are they highly skilled and professional, but they are also amazing people to work with. They made the entire process seamless and exceeded my expectations. I highly recommend Techno Pulse to anyone looking for top-notch digital services!”

CBC. BogaFashion Brand Founder
★★★★★

“I had a great experience working with Techno Pulse. Their team worked on updating some key pages on my Shopify site for better customer experience. He seems to know what he is doing and I am happy with his work so far. Looking forward to working with him for further marketing efforts and branding. I highly recommend him and his team for any related requirements.”

UGUpasana GuptaFashion Brand Founder
★★★★★

“Love their work. Always on time and great on communication. If you need someone you can trust to deliver this is the right spot!”

MLMoDough LiveDigital Marketing Manager
★★★★★

“Great experience. Very attentive, helpful, and ensured we were able to go live with a great MVP. I would highly recommend”

KAKyle ArianoGoogle review
★★★★★

“I worked with Haroon for about six weeks and was genuinely impressed from start to finish. He’s extremely knowledgeable across SEO, marketing, and technical Shopify work, there wasn’t much he couldn’t handle. Communication was excellent, he was always on time for meetings, and he consistently went above and beyond to deliver great results. It truly felt like he was available whenever needed. I’m very happy with the outcome and highly recommend Haroon to anyone looking for a skilled, reliable partner.”

JKJason KraftGoogle review
★★★★★

“Absolutely fantastic SEO services from techno pulse. They helped us to rank my website faster than we expected. Their expertise and dedication are second to none. We're very happy with the results and will continue to work with them.”

HFHome FixerGoogle review
★★★★★

“Great Shopify development services! The team was fast, friendly, and knew what they were doing. My store looks amazing and works perfectly. Very happy with the results!”

MBMike BetterlyGoogle review
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