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5.0 on Google
Home care · Case study

Non toxic home care brand

Non toxic laundry, dish and home care made in small batches in Greenville, South Carolina, sold one time or on subscription.

64loads per 32 oz bottle
15%off monthly subscribe and save deliveries
Non toxic home care brand store on a laptop, built by TechnoPulse
IndustryHome care
PlatformShopify
Services4 delivered
Engagement2026
MarketUnited States
The store today

The store at a glance.

Real numbers from the live store, checked October 2026. Sales figures stay private for this client, the work does not.

64loads per 32 oz bottle
15%off monthly subscribe and save deliveries
$45free shipping threshold
2scents: Honeysuckle and Fresh Linen

Source: the live public storefront, October 2026. Brand details hidden for client privacy.

The challenge

What was holding growth back

A new home care brand with a short, focused range had to explain clean ingredients, make the subscription the easy choice and turn first orders into repeat deliveries.

  • Clean ingredient claims need proof before a first order
  • Laundry is a repeat purchase, so the subscription is the business
  • A new brand with a short range needs every product page to sell
Our approach

How we worked, step by step

01

Teardown

A CRO teardown of the original store: where buyers hesitated and what the page never answered.

02

Rebuild

A purchase focused landing page with scent choice, ingredients and how to use, every line editable by the team.

03

Subscribe

Subscribe and save on the product page, monthly at 15% off or every two months at 10% off.

04

Retain

Klaviyo capture and flows that turn a first bottle into repeat deliveries.

What we did

What we built, feature by feature.

CRO teardown of the original store and a purchase focused rebuild. Product pages with scent choice, ingredients and how to use in clear tabs.

CRO teardown

A section by section review of where buyers hesitated on the original store.

Purchase focused landing page

An animated page built to sell the detergent, with all copy and pricing editable.

Scent choice

Honeysuckle or Fresh Linen in a 32 oz bottle, picked in one tap.

Subscribe and save

Monthly or every two months deliveries offered right on the product page.

Klaviyo capture

Email capture synced to Klaviyo for welcome and reorder flows.

Trust up front

Made in the USA, small batch and clean ingredient points shown before the price.

The stack

Built and run with

KlaviyoSubscriptionsShopify PaymentsShopify InboxDawn theme
The build

The live store, page by page.

This is the real store as it looks today. It scrolls on its own, or hover to take control. Brand details stay private, the work does not.

Home care store · built by TechnoPulse
Non toxic home care brand store built by TechnoPulse
On this page
CRO teardown of the original store and a purchase focused rebuild
Product pages with scent choice, ingredients and how to use in clear tabs
Subscribe and save built into the product page, monthly or every two months
Klaviyo capture synced for welcome and reorder flows
Made in the USA, small batch and free shipping points shown before the price
Get a store like this
Reviews

Clients on working with us.

Rated 5.0 on Google with 40+ client reviews across Google, Trustpilot, Clutch and Upwork.

Read every review
★★★★★

“I was looking for a Shopify expert who could help with anything we needed for our clothing brand, I had very little experience and knowledge with Shopify. Techno Pulse was great for us, great in terms of I would be able to give them honestly not great questions and pretty much things I just wanted to have done or issues we are encountering and they provided solutions and set up systems... everything we needed. If you are looking for a great well rounded Shopify team then here it is.”

RTRhett TaylorFashion Brand Founder
★★★★★

“Techno Pulse is a legend at CRO. If anyone has any hesitation don’t this company is the GO TO for increasing your CRO and 2xing your revenue”

IBIsha BatakjiBrand Founder
★★★★★

“I had the pleasure of working with Techno Pulse to build my website and manage my social media, and I couldn’t be happier with the results! Their team did an outstanding job delivering exactly what I needed. Not only are they highly skilled and professional, but they are also amazing people to work with. They made the entire process seamless and exceeded my expectations. I highly recommend Techno Pulse to anyone looking for top-notch digital services!”

CBC. BogaFounder, US business group
★★★★★

“I had a great experience working with Techno Pulse. Their team worked on updating some key pages on my Shopify site for better customer experience. He seems to know what he is doing and I am happy with his work so far. Looking forward to working with him for further marketing efforts and branding. I highly recommend him and his team for any related requirements.”

UGUpasana GuptaShopify Store Owner
★★★★★

“Love their work. Always on time and great on communication. If you need someone you can trust to deliver this is the right spot!”

MLMoDough LiveDigital Marketing Manager
★★★★★

“Great experience. Very attentive, helpful, and ensured we were able to go live with a great MVP. I would highly recommend”

KAKyle ArianoGoogle review
★★★★★

“I worked with Haroon for about six weeks and was genuinely impressed from start to finish. He’s extremely knowledgeable across SEO, marketing, and technical Shopify work, there wasn’t much he couldn’t handle. Communication was excellent, he was always on time for meetings, and he consistently went above and beyond to deliver great results. It truly felt like he was available whenever needed. I’m very happy with the outcome and highly recommend Haroon to anyone looking for a skilled, reliable partner.”

JKJason KraftGoogle review
★★★★★

“Absolutely fantastic SEO services from techno pulse. They helped us to rank my website faster than we expected. Their expertise and dedication are second to none. We're very happy with the results and will continue to work with them.”

HFHome FixerGoogle review
★★★★★

“Great Shopify development services! The team was fast, friendly, and knew what they were doing. My store looks amazing and works perfectly. Very happy with the results!”

MBMike BetterlyGoogle review
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